GIOVANNI 2chic Frizz Be Gone Serum - Natural Anti-Frizz Formula with Shea Butter & Sweet Almond Oil

GIOVANNI 2chic Frizz Be Gone Anti-Frizz Polishing Serum is a hair care product that enhances hair elasticity, smooths hair, and defines your personal style. Our products are infused with natural botanical ingredients, designed to make you feel fantastic every day. GIOVANNI was the first brand to offer a full range of salon-inspired hair care products in natural product stores, and is currently the top-selling hair care line in the United States Natural Products Industry.

Before the brand was established, there was a visionary individual named Arthur Guidotti, who had a deep passion for hair. Guidotti began his career as a hairstylist in the Hollywood and Beverly Hills area. In the 1960s, he decided to open his own salon, On Sunset, which quickly became popular among Hollywood celebrities such as Lucille Ball. Since 1979, GIOVANNI has been committed to the Rule of Balance, ensuring that each product is as pure and natural as possible without sacrificing performance.

We are dedicated to creating high-performance hair care formulations that are beautifully packaged and marketed with exceptional visuals and graphics. Our 2chic Frizz Be Gone Anti-Frizz Polishing Serum moisturizes and locks in hydration, while reducing frizz and flyaways. This serum is safe for colored hair and nourishes with vitamins and antioxidants, all while being vegan-friendly and cruelty-free. GIOVANNI products never undergo animal testing and are packaged in environmentally-friendly, recyclable materials.

Since 1979, GIOVANNI has been committed to providing the best natural and salon-quality hair care. Our focus is on using superior ingredients and delivering excellent performance. Experience the benefits of GIOVANNI 2chic Frizz Be Gone Anti-Frizz Polishing Serum and achieve shiny, frizz-free, and gorgeous tresses.

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